MARKETING CTE
CTE GRADE 9
EXPLORATORY (SC) 1 UNIT
This full semester class introduces all freshmen to the multiple pathways and vocational programs available at David Prouty High School, while developing study and organizational skills necessary to navigate high school. They will engage in career exploration and portfolio creation using Naviance. Portfolios created will be supplemented in all subsequent CTE courses, and presented in the Senior Capstone. Students will have the opportunity to apply to vocational programs of their choice at the end of their exploratory.
MARKETING I (SC) 1 UNIT
This course introduces students to core concepts necessary in pursuing a career in marketing. In addition to identifying career paths, students will become familiar with the fundamentals necessary for internships and employment. Academic skills are embedded as students explore the fundamentals of marketing and how they impact the larger world of business.
GRADE 10
MARKETING II (SC) 2 UNITS
In this course, students will gain an understanding of basic marketing concepts and fundamentals and their place in organizations today. The course will study our country’s market-oriented economic system as well as the legal and ethical issues that modern businesses face. Students study how to prepare for a sale, understand promotional concepts and strategies, discuss product planning and learn about the various aspects of advertising media. Students also study marketing information systems as well as the types, trends and limitations of marketing research.
GRAPHIC DESIGN I (AL) .5 UNITS
This course will focus on using Part 1 of the Adobe Creative Suite, InDesign the leading software in the publishing industry. Student will be introduced to the design elements and principles, color theory and typography as the foundations of good composition. Students will learn how to work with InDesign’s tools and palettes and will learn about technical issues such as target resolution and graphic links. Assignments will focus on producing documents that combine text, graphics and images in layouts that bring order and clarity to the ideas communicated.
ACCOUNTING I (SC) 1 Unit
Accounting I is a basic course that focuses on accounting practices, preparation of financial documents and select balance sheet items as applied to a service business organized as a sole proprietorship. Students will learn to designate business accounts, maintain and reconcile a business checking account, prepare a balance sheet and journalize transactions in a journal. In addition, students will learn to record transactions on a general ledger, complete a regular worksheet and prepare financial statements. Students will also learn the touch method of calculating using a desk calculator.
GRADE 11
MARKETING III (SC) 2 UNITS
In this course, students will be introduced to the topic of entrepreneurship, focusing on topics including entrepreneurial concepts, risk management, business plan development and financing a business. As a final project in Marketing Ed. II, students complete their own business plan for an original restaurant. Special attention will be placed on career exploration and workplace skills as students apply for field work during their senior year.
MARKETING FOR SPORTS & ENTERTAINMENT (SC) .5 UNITS This course takes students on a step-by-step journey through the basic functions of marketing including marketing-information management, financing, pricing, promotion, product/service management, distribution, and selling. Students learn key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text; features bring the links between the sports and entertainment industries and marketing into clear focus.
ADVERTISING DESIGN (AL) .5 UNITS
This class will involve using the Adobe Creative Suite at a higher level, focusing primarily on Photoshop, Illustrator, and InDesign to produce marketing and advertising collateral. Students will further develop their literacy in the design elements and principles, color theory and typography that were introduced in Graphic Design I. Students will advance their skill in Adobe’s tools and palettes and be introduced to the technical issues of image and font manipulation. Photoshop assignments will focus on combining images with other images, images with words, and exploring various techniques for image manipulation. Students will use Photoshop and Illustrator, together with InDesign, to maximize their creative options. Open to students in grades 10 – 12.
AP PSYCHOLOGY (AP) 1 UNIT
AP Psychology is a program designed for those students who welcome a challenging course that investigates the complexities of human behavior. Topics to be studied include the development of modern psychology, research methodology, states of consciousness, memory, motivation, personality development, psychological disorders, therapy and social psychology. Students will be evaluated throughout the course with exams and project assignments. The program attempts to adequately prepare each student to successfully pass the AP exam that is administered by the College Board. Any costs related to the AP exam are the responsibility of the student.
OR
PSYCHOLOGY (SC1, H) 1 UNIT
This course is designed to give the college-bound student an in-depth understanding of human behavior and development, as well as a working knowledge of various theoretical and practical considerations which are necessary for advanced study. The following topics are investigated: the background of modern psychology, factors in human development, the modification of the organism through learning adjustment and maladjustment to everyday life, sensation and perception, personality and the biology of the brain, communication, as well as contemporary development related to this field of study. Supplemental reading and research- based writing may be required. Open to students in grades 11 and 12.
GRADE 12
MARKETING FIELD WORK (SC) 2 UNITS
Students will apply the skills they have learned in their Marketing program by working with local businesses and organizations.
SENIOR CAPSTONE (SC) .5 UNITS
For the Senior Capstone, each student will create a theoretical product for which they will develop a comprehensive marketing plan, complete with an advertising campaign, which will culminate in a final multi-media presentation. This course will also focus on the fundamentals of finding a job and/or starting, managing and marketing a business. Students will work with their Chapter 74 teacher to connect the vocation they have studied to these principles while also considering legal, ethical, and social responsibility for businesses. Students will develop their resumes and portfolios, and take part in mock interviews with potential employers and investors. Principles of personal financial management will also be highlighted.
APPLIED GRAPHIC DESIGN (AL) .5 UNITS
Applied Graphic Design will run concurrently with the Senior Capstone. Students will work independently on several self-defined projects that utilize the Adobe Suite programs which were introduced in the earlier classes. Students will also be given graphic design assignments tied to the school and community, such as the design of programs, tickets, posters and other publications. Students may also occasionally be called upon to assist the students in the class with which they are scheduled. Students will be graded on the artistic and technical quality of their graphic design work and also the overall initiative, responsibility, and teamwork that they demonstrate.
Prerequisite: Grade of 80 or better in Graphic Design I & Advertising Design and/or permission of instructor.